Well done photos help present your products and services in the best light. Literally. Whether you’re marketing hot coffee or prime waterfront real estate a picture may be the first contact with your audience so here are 3 tips to hold the viewer’s interest:
- Show images that are bright, well lit & clearly indicative of your product’s unique properties and qualities. Someone ”Googling” waterfront vacation rentals wants to see the view and somebody checking boats online wants to see the features and condition of your offering. Now’s the chance, show off.
- Make them want to see more. Print ads always and websites often have limited space so make sure those photos clearly say “we have what you want”. Don’t skimp here, make sure your images are also sharp, well angled and up front. Fill the frame so the viewer sees and thinks of one thing only- your offering.
- High resolution rules. Though your images may be re sized down for web use, they can never be re sized up so always start with a large file.
Hire a professional photographer & you can expect all of the above. On a budget and going it alone? Adhere to the above and get off on the right foot. Either way, you will grow sales with good photos. Let me know if I can answer a question about photography for business…Gordon.
Professional Photography from Ft. Meyers & Sanibel to Naples, Marco Island and the Everglades.